I think the Oklahoma game is something we have to do." But it's not something that we have to do. The A&M game's been a great game and all of that. During a Q&A session with DeLoss Dodds (the Athletic Director of UT) during the Big 12 restructuring and chaos that ensued thereafter, Dodds stated in an interview, "That game – the rivalry game for us has always been Oklahoma. The term Red River Shootout or Red River Showdown is also applied to meetings between the two schools in sports other than football. In 2014, it became the AT&T Red River Showdown. The following year, with SBC's merger with AT&T Corporation, the game was renamed the AT&T Red River Rivalry.
For the 100th game in 2005, sponsored by SBC Communications, the game was officially renamed the SBC Red River Rivalry, with the word "Rivalry" replacing "Shootout" out of a desire not to convey an attitude of condoning gun violence. The game was formerly called the Red River Shootout. The first game in the series was played in 1900, when Oklahoma was still a territory.
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